For Immediate Release Contact: Steve Slaughter (817) 832-1935
Halle Joy Collections to be Made Available in Retail Locations
FORT WORTH, TX (November 23, 2011) -- Fort Worth, Texas – based Halle Joy Collections officially announced today that it will begin making its products available across the country through partner retail venues. The task of locating retail venues will be accomplished by Manufacture Representative Groups, The Southern Link, Ron Bauman, and Palmer and Associates. “We are very impressed with Halle Joy’s collections and our customers so far have been very receptive to the fashion, the stories, and the cause behind these exciting and fresh accessory collections,” said Marc Rice, with The Southern Link.
Since its founding in 2010, Halle Joy has been available only through a small network of independent direct sales representatives and through the company’s website. The decision was made recently to test a distribution model utilizing more traditional retail channels, and that test led to a new direction for the company. “We had grown to personally love this group of Halle Joy Ambassadors, who were selling primarily through their own personal networks and through home shows. But once we emerged from our introduction phase, we found that the channel would not be feasible for Halle Joy in the long-run,” said Halle Joy CEO, Steve Slaughter. “Although current Ambassadors are permitted to continue selling to their personal networks, we have frozen the recruitment of new Ambassadors and we will instead focus on growing our penetration within select retail channels,” Slaughter said.
In September, Halle Joy began making its products available on a limited basis at a recent wholesale show in Dallas, Texas and at another in Atlanta Georgia in October. In addition, wholesale representatives began showing the collections on a limited basis and taking orders to select retail companies and boutiques. The response from the retail community exceeded Halle Joy projections.
About HALLE JOY
Halle Joy is built around two primary corporate values:
· Creating beautiful collections of fashion jewelry, handbags, and accessories that enhance the physical, mental, and spiritual beauty of those who wear them
· Investing in Points of Joy to make the lives of people around the world more joyful
Halle Joy products are sold and distributed primarily through its website and through a growing list of retail establishments around the country.
About Points of Joy (Halle Joy’s Global Giving Program)
Halle Joy is committed, not only to designing beautiful products, but also investing in global projects that help make life more joyful for people around the world. A portion of the proceeds from every piece the company sells goes to support causes around the world. Customers are invited to choose their favorite cause at checkout.
For more information about Halle Joy, visit www.hallejoy.com.